The “40/40/20” rule is a way of looking at the three core elements of direct mail marketing. It says that 40% of direct marketing success is
Basic mailpiece formats, like letters or single-fold mailers, have been around for ages. They’re popular for a few simple reasons: they’re easy to produce, convey
In an increasingly digital world, it’s easy to assume that digital marketing channels are the most effective way to reach consumers and generate a
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Kevin Egan is the Global Head of Enterprise Sales at Atlassian and brings more than 25 years of enterprise sales experience and leadership to the company.
Prior to his current role, Kevin served as the Vice President of North America Sales both Slack and Dropbox, and has held various senior sales leadership positions at Salesforce.
Zeynep Ozdemir
Chief Marketing Officer
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Zeynep joined Atlassian in 2023 and is responsible for the company’s marketing functions globally. Her team is focused on driving adoption of Atlassian’s products to unleash the power of teams everywhere.
Prior to Atlassian, Zeynep was CMO of Palo Alto Networks where she oversaw the company’s rapid expansion into multiple cybersecurity categories and pioneered the XDR category within cybersecurity. Named as one of the ‘top 100 women in tech leaders to watch’ in 2023 by WomenTech Network, Ozdemir holds a PhD in speech processing from Cambridge University and a bachelor’s degree in electrical engineering from Harvard University.
Amy Glancey
Chief of Staff
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Amy Glancey is the Chief of Staff at Atlassian. Joining Atlassian in 2016 as the Director of Communications for APAC, Amy expanded her remit to Director of Communications for Global Markets covering APAC & EMEA footprints. In 2018 Amy took the position of Chief of Staff in the Office of the CEO. Prior to Atlassian, Amy spent four years at Groupon where she led the communications team across 14 markets in APAC. Prior to Groupon, Amy held various roles across the U.S, U.K, and APAC in both the private and public sector. Amy has a degree in Communications and a Masters in Journalism both of which she graduated with Distinction.
Rajeev Rajan
CHIEF TECHNOLOGY OFFICER
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Rajeev Rajan is the Chief Technology Officer (CTO) at Atlassian. Rajeev joined the company in May 2022 and is responsible for Atlassian Engineering, IT, Security and Trust, and the Engineering Operations teams. His focus areas include the company’s continued transformation to Cloud, Developer Platform, and Product lines. Additionally, he is passionate about continuing to develop Atlassian’s world-class engineering organization and making it a top choice for aspiring engineering talent worldwide.
A long-time resident of Washington state, Rajeev previously acted as the Vice President and Head of Engineering for Facebook and Head of Office for Meta in the Pacific Northwest Region.
Prior to Meta, Rajeev spent more than two decades with Microsoft, first joining as an intern in 1994. During his time there, he worked on many products, culminating in Office 365 where he built and led the team responsible for all of the Cloud Infrastructure for Office 365.
Rajeev is married with two children and a spunky yellow lab named Rayna. He is very involved in and passionate about a number of efforts that uplift the local community, ranging from the arts to STEM programs.
Anu Bharadwaj
President
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Anu Bharadwaj is the President at Atlassian. Anu leads transformative projects across product lines at Atlassian, including the enterprise business, cloud platform teams and operations.
An accomplished executive with a track record of growing $500M+ businesses, building great teams and shipping blockbuster products, Anu joined Atlassian in 2014 as the Head of Product for Jira, and has held a variety of roles at the company during her tenure. Prior to joining Atlassian, Anu was at Microsoft, launching several products for Microsoft Visual Studio for over 10 years. Anu is passionate about making the world a better place through technology and effective philanthropy. She is a member of OutSystem’s board of directors and serves as the Director of Atlassian Foundation.
Cameron Deatsch
Chief Revenue Officer
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Cameron is the Chief Revenue Officer at Atlassian. Cameron joined Atlassian in 2012 and has held a variety of roles including Head of Server Business, Head of Growth, and Head of Customer Advocates.
Prior to joining Atlassian, Cameron worked in leadership positions at Jive Software and BEA.
Cameron holds an MBA from the University of Montana and a degree in Electrical Engineering from UC Davis.
Erika Fisher
Chief Administrative Officer & CHIEF LEGAL OFFICER
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Erika Fisher is the Chief Administrative Officer and Chief Legal Officer at Atlassian, where she oversees the company’s global administrative functions, including human resources, recruiting, legal, compliance and government affairs. She also manages Atlassian’s board of directors and sits on the board of Business Software Alliance. Erika first joined Atlassian in 2016 and has served in several leadership roles during that time, including commercial and product counsel, as well as Head of Privacy. Prior to joining Atlassian, Erika spent several years in private practice at Weil, Gotshal & Manges LLP and Goodwin Procter LLP. Her practice focused on advising early stage, high growth companies in licensing and technology transactions.
Erika holds a Juris Doctorate (JD) degree from the University of Pennsylvania where she was awarded the Silverman-Rodin merit scholarship, a Certificate in Business and Public Policy from the Wharton School, and a bachelor’s degree in art history and political science from the University of Miami, where she was awarded the Foote Fellows merit scholarship.
Joe Binz
CHIEF Financial OFFICER
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Joe Binz is Atlassian’s Chief Financial Officer where he oversees the company’s Accounting, Finance, Internal Audit, Investor Relations, Tax, and Treasury teams. He brings more than 25 years of finance leadership and experience in the technology industry. As CFO, he will help spearhead Atlassian’s next chapter of growth as the company continues to successfully scale its operations.
Prior to joining Atlassian in September 2022, Joe was Microsoft’s Corporate Vice President, Finance, where he led the company’s financial planning and analysis, investor relations, acquisition integration, and procurement functions. Over his twenty-year career with Microsoft, he was a pivotal finance leader where he most notably guided the company’s business transformation through its multi-billion dollar move to the cloud. He holds a Bachelor of Science in Finance from the University of Illinois Urbana-Champaign, and a Master of Business Administration from the University of Michigan’s Ross School of Business.
Scott Farquhar
Co-founder & Co-CEO
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Scott Farquhar is the Co-Founder and Co-CEO of Atlassian, a collaboration software company that helps teams organize, discuss and complete shared work. More than 182,000 large and small organizations, NFPs, and government agencies across the world, including companies like ANZ bank, Spotify, Twilio, Mercy Ships and Visa use Atlassian’s collaboration products to help their teams work better together.
In 2015, Scott helped spearhead Pledge 1%, a corporate philanthropy movement dedicated to making the community a key stakeholder in every business. 10 000 companies around the world have now joined.
Scott was the youngest person ever to be awarded the ‘Australian Entrepreneur of the Year’ in 2006 by Ernst & Young alongside Co-Founder and Co-CEO Mike Cannon-Brookes. In 2016 both Scott and Mike Cannon-Brookes were awarded Australian Financial Review’s ‘Australian Business Person of the Year’ and in 2017 Forbes named them on their ‘Global Game Changers’ list.
Outside of Atlassian, Scott co-founded a private investment fund, Skip Capital, which focuses on fast-growing technology companies, with a particular interest in the intersection of big data and health. Scott holds a BSc (Business Information Technology) from the University of New South Wales, Australia.
Mike Cannon-Brookes
Co-founder & Co-CEO
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Mike Cannon-Brookes is the Co-Founder and Co-CEO of Atlassian, a collaboration software company that helps teams organize, discuss and complete shared work. More than 182,000 large and small organizations across the world, including companies like Spotify, NASA, Mercy Ships, Sotheby’s and Visa use Atlassian’s collaboration products to help their teams work better together.
Mike was the youngest person ever to be awarded the ‘Australian Entrepreneur of the Year’ in 2006 by Ernst & Young alongside Co-Founder and Co-CEO Scott Farquhar. In 2016 they were awarded Australian Financial Review’s ‘Australian Business Person of the Year’ and in 2017 Forbes named them on their ‘Global Game Changers’ list. Mike was recognised by the World Economic Forum as a ‘Young Global Leader’ in 2009.
Outside Atlassian, Mike is a technology investor in the areas of software, fintech, agriculture, and energy and sits on the board of Zoox. He also cares deeply about giving back and sits on the board of Room to Read. A passionate clean energy evangelist, Mike was a driving force behind Australia getting the world’s biggest lithium-ion battery and the “Fair Dinkum Power” movement.
He serves as an adjunct professor at the University of New South Wales’ School of Computer Science and Engineering and holds a Bachelor of Science in Business Information Technology from the University of New South Wales, Australia.