New Data Proves Direct Mail Marketing ROI is Higher than Digital Marketing Channels: 702 Print & Marketing Masters the Direct Mail Market


In an increasingly digital world, it’s easy to assume that digital marketing channels are the most effective way to reach consumers and generate a solid return on investment (ROI). However, new data now demonstrates that direct mail marketing is not only holding its own against digital marketing channels but is actually generating a higher ROI in many cases. Among the businesses leading the charge in maximizing the potential of direct mail marketing is 702 Print & Marketing, a company that has effectively mastered the direct mail market.

The Unexpected Superiority of Direct Mail Marketing

Recent studies and data are revealing some unexpected truths about direct mail marketing. Consumers, overwhelmed by the constant barrage of digital advertisements, are paying more attention to direct mail. Physical mail holds a tangible, tactile advantage, creating a more personal and memorable experience for the recipient. Direct mail marketing can also be highly targeted, ensuring that the message reaches the right audience, increasing the likelihood of a positive response.

With a strategic approach to design, messaging, and mailing list selection, businesses employing direct mail marketing are seeing excellent results. Contrary to common assumptions, direct mail marketing is delivering a higher ROI compared to many digital marketing channels.

702 Print & Marketing: Leading the Direct Mail Revolution

702 Print & Marketing is among the industry leaders leveraging the power of direct mail marketing to achieve superior results for businesses. The company takes a comprehensive approach, working closely with businesses to develop highly targeted and effective direct mail campaigns.

From the design to the distribution, 702 Print & Marketing handles every aspect of direct mail marketing. This end-to-end service allows businesses to feel confident in their direct mail marketing efforts, ensuring that their campaigns are executed flawlessly and reach the intended recipients. By crafting compelling, attractive direct mail pieces, 702 Print & Marketing helps businesses to stand out in the mailbox and make a lasting impression on consumers.

Key Findings from the 2021 Response Rate Report. Direct mail ROI is the strongest with letter-size mail, outperforming all other marketing media and reporting the highest ROI of 43% when sent to prospect lists. Email follows with a ROI of 32%, while social media advertising rounds out the top three with a 29% ROI.


Direct Mail Is More Targeted

Digital media outreach can also be targeted, but it’s not always as precise as direct mail. While digital channels are effective marketing avenues, direct mail has a higher ROI, partly due to its higher response rate, lower saturation, and more precise targeting

Is direct mail marketing still effective?

Absolutely, it is. As we’ve explained in this article, direct mail marketing ROI has surpassed other direct marketing channels. It’s a key performance indicator signifying that direct mail is alive and well.

To drive home the effectiveness of this profit- and growth-fueled direct marketing tactic, consider the following interesting facts that can help you embrace direct mail with confidence:

  • 82% of consumers trust print more than any other direct marketing tactics
  • Consumers engage with 96% of direct mail, whereas the optimal click-through-rate (CTR) for an email marketing campaign is only 3%
  • 92% of direct mail recipients have been driven to online or digital activity, and 87% have been influenced to make online purchases
  • Recipients of a direct mailer purchased 28% more merchandise and spent 28% more than non-recipients

The message here is clear: Don’t overlook the power of direct mail in your direct marketing mix. However, the secret to marketing success is blending direct mail with digital marketing to help you capitalize on the full spectrum of bottom-line boosting advantages.

Comprehensive Campaigns, Exceptional Results

The results speak for themselves. Businesses working with 702 Print & Marketing for their direct mail marketing needs are experiencing exceptional ROI. The company’s in-depth understanding of the direct mail marketing landscape, combined with their commitment to excellence in service and execution, positions them as a trusted partner for businesses looking to maximize their marketing ROI.

As businesses reassess their marketing strategies in light of new data about direct mail marketing’s effectiveness, 702 Print & Marketing stands out as a leader in the field. The company’s mastery of the direct mail market makes them the go-to choice for businesses seeking to leverage the unique advantages of direct mail marketing and achieve exceptional results.

In conclusion, the return of direct mail marketing’s prominence, backed by compelling new data about its effectiveness, is a significant trend that businesses can’t afford to ignore. With the expertise of companies like 702 Print & Marketing, businesses have the opportunity to harness the power of direct mail marketing to drive growth and success in their endeavors.

(Note: The above blog post is a hypothetical promotional article. Before publishing, ensure to verify the facts and figures mentioned to avoid disseminating inaccurate information. This is a generic blog post and does not necessarily reflect the actual status or quality of the services provided by 702 Print & Marketing.)

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